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Startup finance

Startup finance in plain numbers: gross and net burn, runway and how to extend it, LTV to CAC and the twelve financial metrics investors look at.

05articles

  1. Default Alive or Default Dead? How to Work It Out

    Default alive or default dead: how to check whether your startup reaches profitability before the cash runs out, with a step-by-step method and example.

    Startup finance8 min

  2. How to Calculate Burn Rate: Gross vs Net Burn

    How to calculate burn rate step by step: gross vs net burn formulas, a worked example, how to handle one-off costs, and how burn translates into runway.

    Startup finance8 min

  3. How to Extend Startup Runway: 15 Practical Levers

    How to extend startup runway without wrecking the company: cost, revenue and financing levers, a prioritisation method and a worked example with numbers.

    Startup finance8 min

  4. LTV to CAC Ratio: Formula, Rules of Thumb and Payback

    How to calculate the LTV to CAC ratio and CAC payback period, what the 3:1 rule of thumb really means, and how to improve unit economics with worked examples.

    Startup finance8 min

  5. Startup Financial Metrics: The 12 Numbers to Track

    The startup financial metrics that matter: burn, runway, revenue, margins and unit economics, with formulas, worked examples and a monthly review routine.

    Startup finance10 min